About Leapfrog - Production Design
LeapFrog Production Design
LeapFrog Production Design

I worked at LeapFrog as a Production Designer for several months mocking up web pages for their new (redesigned) E-Commerce website, leapfrog.com. An agency had already designed the site and developed a style guide but I had to build out several new pages which had not been designed. I got to draw on the new style guide for fonts, colors, etc. but was able to choose photography and a good portion of the layout.

In my second phase at LeapFrog I had to locate existing web assets for all manner of children’s products (games, books, dvds, etc.) and mock them up in Photoshop to be used on the new site. This consisted mostly of locating images via Adobe Scene 7, touching them up, adding typography and saving for licensing approval.